Rehabilitation Fair at Ptak Warsaw Expo

Rehabilitation Fair at Ptak Warsaw Expo

During this year’s Rehabilitation Fair, held at Ptak Warsaw Expo, the Fair Medal Award Ceremony took place, during which 17 companies were recognised for their outstanding achievements in the industry. These companies received awards in the categories of innovation, trade fair premiere and trade fair product. The distinctions were awarded by the Chapter of Ptak Warsaw Expo and the National Chamber of Fair, and the ceremonial presentation was made by the Chairman of the National Chamber of Fair, Mr. Dariusz Drąg.

Awarded companies in the following categories:

Innovation:
– MEDEN INMED
– INDIBA Polska
– Eres Medical
– TB POLAND
– ELECPOL
– OMNIOXY
– FoxGym

Fair premiere:
– LEVICARE
– CREATIVE FOUNDATION
– Astar
– SALES OFFICE KINESIS ANDRZEJ BORUTA
– COORDINATION Mariusz Strzecha
– PHU ‘TECHNOMEX’
– BTL POLAND
– FOUNDATION ‘PODARUJ DOBRO’

Trade fair product:
– Bardomed
– HiCare

The jury emphasised the high level of innovation and the dynamic development of the rehabilitation industry, which was reflected in the premieres and products presented at the fair. This year’s awards recognise companies that make a significant contribution to the development of the medical and rehabilitation sector by presenting cutting-edge solutions to support the treatment and rehabilitation process.

Our sincere congratulations to all the winners!

In addition, as part of the event, BTL POLAND, Eres Medical, INDIBA Polska, MEDEN INMED, Astar and OmniOxy gave video interviews in which they shared their experiences from the fair, discussed innovative products and presented their development plans for the future.

Participation in the trade fair is a valuable source of information on the latest trends and technologies in the rehabilitation sector.


Announcement of the 31st Rehabilitation Fair 2024

On October 10-12, 2024, Ptak Warsaw Expo will turn into a center of innovation for the rehabilitation and physiotherapy industry, hosting the International Rehabilitation and Physiotherapy Fair. This event integrates the rehabilitation sector, offering participants a wide range of educational and business opportunities. Three days full of lectures, workshops and networking events will provide an opportunity to meet industry leaders, as well as expand your knowledge of the latest technological solutions and products supporting rehabilitation.

Exhibitors at this year’s event will include leading brands and companies in the fields of rehabilitation, manual therapy, orthopedic equipment and modern rehabilitation technologies. The event will attract specialists, including physiotherapists, physicians and representatives of medical facilities, for whom the fair is an opportunity to learn about innovative therapies and solutions to support patient treatment.

The full exhibitor directory is available here.

Why visit the International Rehabilitation and Physiotherapy Fair?

The International Rehabilitation and Physiotherapy Fair is a unique opportunity for professional and business development. During the three days of the event, participants will have the opportunity to meet with experts and leaders in the rehabilitation sector, open to cooperation and exchange of experiences. The fair is an excellent place to establish business contacts and develop a network of partnerships, which is conducive to gaining a competitive advantage in the market and creating new development prospects.

At the same time, participation in the event is a chance to position yourself as a leader in the industry and show that your company is ready to implement innovations. The international group of specialists and experts also enables you to gain knowledge about opportunities for expansion into new markets, which translates into expanding sales opportunities and securing new avenues for growth. Attendance at the fair allows companies to reach a specialized audience, which translates into greater opportunities to gain valuable contacts.

Rich educational offer of the International Rehabilitation and Physiotherapy Fair

The fair will feature a number of educational events that will allow participants to explore theoretical and practical knowledge. The program will include the International Conference of the Rehabilitation Industry, during which specialists will share their experiences on modern rehabilitation techniques, diagnostic methods and new equipment solutions.

The fair will also include practical workshops that will cover topics such as manual therapy, modern methods of neurological therapy, functional training, as well as the use of robotics and artificial intelligence in rehabilitation. These workshops are dedicated to both professionals and people who want to expand their knowledge and skills in innovative therapeutic methods.

In addition to the workshops, attendees will be able to participate in panel discussions with international experts, during which issues such as the role of technology in rehabilitation, prospects for the industry in the context of an aging population, and ethics in the physiotherapy profession will be discussed.
B2B zone – business networking opportunities

A special B2B zone has been prepared for companies and professionals interested in establishing business relationships, which will enable participants to hold discussions with potential partners and clients in a favorable environment. The B2B zone is also an opportunity to strengthen cooperation between equipment suppliers, rehabilitation technologies and medical facilities, opening up new opportunities for business development and expansion.

The event will also feature specialized presentations and equipment demonstrations that will allow attendees to see for themselves modern solutions and try out the latest technologies supporting rehabilitation and physiotherapy. This makes the fair a great opportunity to learn about innovations that have the potential to revolutionize the treatment and rehabilitation of patients.

See what previous editions looked like in the event gallery.

International Rehabilitation and Physiotherapy Fair – crowds of visitors from home and abroad

In previous editions, the fair was visited by thousands of participants from home and abroad. This year’s edition is expected to attract even more specialists and visitors interested in rehabilitation and physiotherapy. The event has become one of the most important platforms for the exchange of knowledge and experience in Central and Eastern Europe, and the organizers are hoping for further growth in attendance and even greater interest in 2024.

Registration and more information on the program and exhibitors can be found on the fair’s official website: International Rehabilitation and Physiotherapy Fair.


Announcement International Industry Forum Rehabilitation

We would like to invite you to participate in the International Forum of the Rehabilitation Industry, which will be held on October 10-11, 2024 at Ptak Warsaw Expo.

The organizer of this year’s conference is the Podaruj Dobro Foundation, which for many years has been working for people in need of rehabilitation by providing access to modern therapies, education and support in returning to full physical and mental fitness.

Why it’s worth it?

The conference is the result of efforts made by Podaruj Dobro Foundation President Daniel Kocur to integrate an international community of specialists to bring together ICU medics and physiotherapists in the later phase of treatment.

The conference is under the auspices of the national consultants of anesthesiology and rehabilitation, as well as the major scientific societies PTREH and PTF. In addition, the entire event is under the patronage of the Marshal of the Mazovia region.

Special guest will be Kali Dayton – a critical care nurse specialist and one of the greatest experts in ICU rehabilitation.

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The program will feature lectures by internationally recognized experts, panel discussions and practical workshops. Speakers will focus in the topics of modern physical therapy, with substantive support from foreign specialists. Novelties from the world market and scientific research confirming the effectiveness of these methods of treating pain, for example, will be presented. The lectures will be accompanied by very interesting workshops on rehabilitation in the ICU.

FREE registration is required for the lectures via the form on the website:
https://fundacjapodarujdobro.pl/wszystkie-konferencje

Check out the schedule of accompanying events:
https://targirehabilitacja.pl/en/conferences/

Pre-registration is required to attend the conference:
https://targirehabilitacja.pl/en/registration


Announcement of the Rehabilitation Fair 30th Edition

Innovative solutions, new investors and the Conference of the Podaruj Dobro Foundation. Meet the Rehabilitation Fair

The Rehabilitation Fair is an international industry event that combines openness to investment, networking, innovation and education. The event will take place on September 27-29, 2023 at Ptak Warsaw Expo. This will be its thirtieth edition.

There are industry events that cannot be missed on the event scene in Poland. One of them is the Rehabilitation Fair which takes place at Ptak Warsaw Expo. On September 27-29, 2023, participants will be able to take part in the thirtieth edition of the event! The continuous presence of the event in the calendars and its growing popularity prove that it is of high quality, effective in connecting business and is an indispensable point for development in the industry.

The rehabilitation and physiotherapy industry is developing, but this development can still be accelerated

Recent years have been a period of dynamic changes for the rehabilitation and physiotherapy sector. On the one hand, there are more and more innovations in it, the approach to the patient is changing and, at the same time, treatment methods are becoming more and more effective. On the other hand, a physiotherapist is one of the most “desired” professions by the market due to the fact that there is a shortage of specialists. In addition, there is a lot of talk about legal reforms being carried out in the sector, which have a direct impact on the industry. The sector needs a place for dialogue, comparison of the best solutions and tightening business relations. It is the Rehabilitation Fair at Ptak Warsaw Expo.

International Edition of the Rehabilitation Fair

One of the ways to attract customers is to monitor new markets. The Rehabilitation Fair is an excellent opportunity for this. The previous edition of the event attracted exhibitors and visitors from eight European countries! This time their forecast number is even higher.

Opening participants to international contracting is possible, among others, thanks to the location of Ptak Warsaw Expo. It is the central event point of the Old Continent. The facilities are located in the central trade route connecting the east of the continent with the west.

Conference of the Podaruj Dobro Foundation at the Rehabilitation Fair

The conference of the Podaruj Dobro Foundation at the Rehabilitation Fair will be held for three days of the event. During the first of them, valued experts and leaders of the sector will focus on the subject of prosthetics (including the return to the model of prosthesis and immediate rehabilitation, phantom pain, amputation and the need to prosthetic war invalids), as well as geriatrics (“Geriatric rehabilitation as a new direction in rehabilitation and the need for modern of the world”). The second day of the fair will be devoted to paediatrics, specifically pediatric rehabilitation, early neurodevelopmental diagnostics, children’s exoskeleton or sensory disorders and integration. There will also be lectures on hand rehabilitation. On the last day of the Rehabilitation Fair, practical workshops of the Podaruj Dobro Foundation will take place.

The educational part of the event structured in this way will allow you to learn about new perspectives, innovations and trends, and will help you to be even more effective in treating the patient.

Visit the 30th edition of the Rehabilitation Fair at Ptak Warsaw Expo!

Become an exhibitor: https://targirehabilitacja.pl/en/offer/
Register: https://targirehabilitacja.pl/en/registration


The Active Rehabilitation Foundation

35 years of The Active Rehabilitation Foundation

The Active Rehabilitation Foundation has been working on behalf of wheelchair-bound people after accidents since 1988. It is the only non-profit organization in the country that has created a comprehensive program of nationwide scale, implemented by people with disabilities themselves for their community. The primary goal of the Foundation is to activate wheelchair users socially and professionally and restore their rightful place in society. The comprehensive realization of this goal consists of many different activities: Active Rehabilitation Camps for children, adolescents and adults, regional activities, training for parents and caregivers of people with disabilities and for medical personnel and volunteers.


Robotization of the industry and development investments. 29th edition of the Rehabilitation Fair at Ptak Warsaw Expo

Robotization of the industry and development investments

29th edition of the Rehabilitation Fair at Ptak Warsaw Expo

Are rehabilitation robots already the present for the industry, or maybe the future? Is it possible to cure modernly after traffic accidents? How to get funding and invest to focus on development? These and other topics were discussed during the Rehabilitation Fair which 29th edition took place on December 7-9, 2022 at Ptak Warsaw Expo.

Today, there is no doubt as to the answer to the question of what is the future of rehabilitation and physiotherapy. It is robotization that allows for more accurate procedures and faster progress for the patient. There was a discussion around this topic, as well as skilful investing in business, during the 29th edition of the Rehabilitation Fair at Ptak Warsaw Expo.

Robotization of the industry and development investments at the Rehabilitation Fair

It is not without reason that such issues were chosen as the basis for the conference discussion. There is a connection between the investment in robotization, increase in patient satisfaction with treatment and a rise in the facility’s profits.

During the Rehabilitation Fair, such experts as professor CMKP, habilitated doctor of medical sciences Małgorzata Łukowicz shared their observations on neuroplasticity or modern methods of treating spinal cord injuries (Beata Tarnacka, MD, PhD, prof. NIGRiR). In addition, the capabilities of the latest robots, such as Luna EMG, were presented based on clinical trials. There were also innovative solutions in the care of post-accident patients. The Reha Help concept was presented by Daniel Kocur and Marcin Kliś from VOX Veritas. In addition, they talked about how an automated apartment of the 21st century with rehabilitation works, and how to get funding in the name of a modern approach to patient treatment.

During the event, automated clinics and manufacturers of facilities for the disabled (Nordmedic. Levi Care, Klinika Orygin, Donum Corde) presented their achievements to date. All to show that in Polish reality, not always fully beneficial for the patient, modern conditions that are conducive to a quick recovery can be created.

However, these were only some of the topics discussed during the Rehabilitation Fair. Doctors with many years of experience conducted workshops and presented new treatment options for individual conditions. All this to show how to help even more those who need it most.

Full possibilities of the sector at the Rehabilitation Fair

However, a solid dose of medical inspiration is not all that visitors to the Rehabilitation Fair could experience. It was also an opportunity to get acquainted with the full range of the sector’s offers, to compare and analyze new industry opportunities, as well as to check the competitiveness on the market. During the event, service providers from Poland and abroad in the field of rehabilitation, physiotherapy, clinics, hospitals, specialists in aesthetic medicine, manufacturers and distributors of medical and rehabilitation equipment, as well as supplements, presented themselves.

In total, the 29th edition of the Rehabilitation Fair was visited by 4236 people who got acquainted with the offers of 98 exhibitors on 18 000 m2 of the exhibition space of Ptak Warsaw Expo. Thank you for coming in such large numbers and we invite you to the next edition of the event.


Organizational information for Exhibitors

Organizational information for Exhibitors 

1.Contact details, assembly and disassembly dates, trade fair opening hours. 

Exhibitors’ support: konsultanttechniczny@warsawexpo.eu

Stand assembly:

  • individual installation: 05.12.2022r. 8:00 – 18:00 and 06.12.2022r. 8:00 – 20:00
  • installation by Ptak Warsaw Expo: 06.12.2022r. 8:00 – 20:00

Stand disassembly:

  • 09.12.2022r. 17:00 – 24:00
  • 10.12.2022r. 8:00 – 12:00

October 9 - 11, 2025 opening hours:

  • For exhibitors – 9:00 – 18:00
  • For visitors – 10:00 – 17:00

2. PTAK WARSAW EXPO (PWE) important technical information: electricity, water and Internet connections, permissible load on the exhibition area, maximum weight of suspended elements, maximum height of the construction.

Electrical connections:
The Exhibitor is obliged to order the appropriate power of electrical connections, necessary to power all electrical devices used at the stand.
The sum of the devices and lighting’s power at the stand will be the basis for ensuring the appropriate power of connections.

Water connections:
The exhibitor is obliged to order water connection in the amount corresponding to the number of machines and devices used at the stand. It is forbidden to connect more than one appliance or sink to one water connection (applies to both the inflow and outflow). Using switching stations and adapters for several devices is prohibited.

PWE connections characteristics: 

Electrical connections:

  • we offer power ranges (in kWh) specified in the Organiser’s order form,
  • three-phase current is supplied (min. 9 kW),
  • Exhibitors ordering three-phase current are asked to specify the socket type (16 A, 32 A, 63 A) and the power consumption of the machines / devices connected at the stand. The Exhibitor / subcontractor of the installation is obliged to precisely define the point of exit of individual connections on the project.

Water connections:

  • inflow – 0.5 inch hose diameter with a valve,
  • sink drain – 1 inch conduit,
  • device / machine drain – PVC cable, 2 inch diameter.

Internet connection:  cable or Wi-Fi (depending on the Exhibitor’s needs)
One Internet connection is assigned to only one computer.

EXHIBITION’S AREA 1m2 MAXIMUM LOAD: 2.5 T / m2; AND MEDIA CHANNELS: 500 kg.

MAXIMUM WEIGHT OF SUSPENDED ELEMENTS: 50 kg / 1 point *

* All kinds of suspensions must be agreed with the technical consultant. Suspending the customer’s element to the hall’s ceiling is possible only after providing the required documentation – declaration regarding the suspension of the elements, the stand base with the design and marked places for suspensions (documents, approvals, manufacturer) regarding the Trilock / Quadrolock structure or other / own structure to which the elements will be suspended – not later than 40 days before the start of the event and after obtaining the consent of the Organizer.

MAXIMUM HEIGHT OF INDIVIDUAL STANDS CONSTRUCTION: in accordance with the stand’s technical plan from the Organizer.

3. Procedures for the approval of stands, surfaces and safety rules on the premises of PWE.

Collection of the stands takes place in the Exhibitors’ Technical Service Point located on the premises of PWE.

Additional orders or changes to the construction of the stands will be implemented, if possible, on the stand’s collection day.

In accordance with the trade fair regulations, only non-flammable materials or materials protected with fire retardants to the degree of low flammability may be used to decorate the stand.

Fire-proof impregnated materials must have a valid fire safety certificate.

The Exhibitor is obliged to present current certificates confirming the level of low flammability and non-flammability of the materials used at the Exhibitors’ Technical Service Point.

There is a total ban on smoking, bringing in and using gas cylinders, also of the tourist type, on the premises of PWE.

Decorations used at the stand may not damage the walls and floor of PWE, therefore it is forbidden to lean metal, glass or furniture against the walls without proper protection.

It is forbidden for exhibitors who decorate their stands to hammer or screw nails, screws and thumbtacks into the walls.

In the event of damage to the elements of the stand construction, the Exhibitor will be charged with the costs of replacing or repairing the damaged element.

Leaving exibitor’s stand elements:

In accordance with the regulations of the Fair, it is forbidden to take down exhibits and clear the display at the stand before the end of the Fair.

The elements of the stand must be disassembled during the hours specified by the Organizer. Exhibitors are required to remove all decorations used at the stand (exhibits, billboards, banners, posters with double-sided tape, colored foil on the construction modules) and restore the exhibition space (stand) to the state found on the date of handover by the Organizer.

ATTENTION!!! 

In the event of damage to the stand modules or the decoration elements (graphics) left at the stand, the Exhibitor will be charged with the costs of renovation or cleaning the stand modules.

The Organizer shall not be liable in any way for the destruction or loss of the Exhibitor’s property not removed from the Fair by the Exhibitor on time.

On the premises of PWE, it is strictly forbidden to use open fire, machines such as grinders or welding machines, as well as dusting tools without an extraction vacuum cleaner.

Collection of the space along with the ordered connections takes place in the Exhibitors’ Technical Service Point located on the premises of PWE. 

Collecting the stand space along with the media connections for the construction of the stand takes place on the day of assembly, based on the Exhibition Area Acceptance Report.

The person collecting the space, if it is not the Exhibitor (e.g. the building contractor), should have an original authorization document signed and stamped by the Exhibitor. Persons authorized by the Exhibitor to construct the building in order to move freely around the Fair grounds should have technical IDs, which will be available at the Exhibitors’ Technical Service Point. Technical IDs should be completed with the details of the persons authorized to assemble the stand.

Technical IDs are valid only during assembly and disassembly and do not authorize entry to the Fair during the event.

Stands, their furnishings and decorations must be made only of non-flammable materials or protected with flame retardants with an appropriate level of slow flammability. The Exhibitor is obliged to present the Organizer with an appropriate certificate confirming the flammability level of the materials.

Scans or photocopies of the certificates should be sent to the Organizer along with the architectural design of the stand 40 days before the start of the Fair.

The stand construction contractor is obliged to remove all waste and elements left over from the construction site from the stand and communication routes.

The building contractor is obliged to finish or expose each wall adjacent to the neighboring stand and which is higher than 2.4meters in an aesthetic manner, in white. It should be made from non-transparent materials.

The Exhibitor is fully responsible for any loss or damage resulting from improper use of the space, rooms and PWE’s devices by its own employees or the company building the Exhibitor’s stand.

Workers performing electrical installations must have valid SEP certificates in the field of electrical devices operation.

The Exhibitor who builds the exhibition space on his own or through a hired external company is obliged to:

  • provide the name and address of the company building the stand,
  • authorize the construction contractor to take over (in a protocol) the exhibition space for the construction works,
  • submit the architectural, electrical and plumbing design of the stand for approval by the Organizer 40 days before the start of the fair,
  • obtain consent to perform the above-mentioned technical installations,
  • send the contractor’s authorization and declaration, along with certificates confirming that the materials used for the construction of the stand are non-flammable,
  • send full documentation of any suspended structures.

Dismantling of self-built exhibition stands

In accordance with the regulations of the Fair, it is forbidden to take down exhibits and clear the display at the stand before the end of the Fair.

The elements of the stand must be disassembled during the hours specified by the Organizer. Exhibitors are required to remove all decorations used at the stand (exhibits, billboards, banners, posters with double-sided tape, colored foil on the development modules) and restore the exhibition space (stand) to the state found on the date of handover by the Organizer.

Disassembly of the stand must be completed no later than by the end of the date set by the Organizer. Failure to meet the deadlines will result in charging the Exhibitor with additional costs. After the dismantling is completed, the exhibition space should be handed over to the Organizer in an intact condition, corresponding to the condition of the space before the assembly of the stand. All elements used in the construction of the stand, carpeting and adhesive tape must be removed from the surface.

The exhibitor is responsible for any damage resulting from improper disassembly. The Organizer shall not be liable in any way for the destruction or loss of the Exhibitor’s property not removed from the Fair site on time by the Exhibitor.

The teams entering the disassembly must have “technical” IDs (to be collected at the Exhibitor Service Point, on the premises of PWE).

Entry of vans and trucks for disassembly is possible only after the Fair ends.

4. Information on unloading, courier packages and forwarding in PWE.

Materials unloading and transporting on the premises of PWE – EXHIBITORS USING COURIER COMPANIES ARE OBLIGED TO PERSONALLY COLLECT THE PACKAGES.

The delivery of goods and fair displays during the Fair must be completed at least 30 minutes before the opening of the Fair. On other days, it should take place during the assembly hours of the stands.

The Organizer is not responsible for packages sent to Exhibitors, therefore no shipment will be collected from a courier company at the Exhibitors’ Technical Service Point.

The following companies have exclusivity for transport services (e.g. driving forklifts in the exhibition halls and other transport vehicles):

NETLOG POLSKA Sp. z o.o.
Rafał Skrobutan
Koordynator/ Coordinator
tel.No. +48 22 256 70 55
tel.No. +48 668 890 274
e-mail rafal.skrobutan@netlog.org.pl
www.netlog.org.pl

TRANSMEBLE INTERNATIONAL
Marcin Frontczak
tel.No.+48 501 710 984
e-mail marcin@transmeble.com.pl

The Official Freight Forwarder of the Fair provides exclusive unloading / loading services on the premises of PWE with the use of mechanical devices, i.e. forklifts and crane trucks. Therefore, on the premises of PWE, it is forbidden for Exhibitors and third parties to use mechanical devices for unloading, e.g. cranes, mechanical forklifts, to the premises of the facility, without the consent of the Organizer or the Official Freight Forwarder of the Fair.

The Freight Forwarder provides services through:

  • organization of transport of exhibits, comprehensive customs services,
  • unloading and loading of fair goods in accordance with the sender’s instructions,
  • support of qualified personnel in unpacking / packing exhibits at the stand,
  • professional storage of empty packaging, exhibits and stand construction materials,
  • rental of trolleys and transport platforms.


ONLINE REHABILITATION - CAN IT BE REPLACED BY A TRADITIONAL APPROACH?

Contemporary problems require modern solutions. The coronavirus pandemic forced the closure of some facilities or made it difficult to contact specialists. Online rehabilitation - what are the disadvantages and advantages?

The reality we live in has changed significantly since spring 2020. It is hard to talk about a return to normal at the moment. Initially, even the use of such health-related services as physiotherapy was very difficult. Currently, the activity of sanatoriums and spa centers has been suspended, except in cases where the cessation of services may seriously deteriorate the patient’s health. For many institutions and patients, online rehabilitation is the solution in pandemic times. A controversial idea, but as it turns out – very effective in some cases.

What is online rehabilitation?

It is a set of activities on the rehabilitator-patient line that can be performed without the need for direct contact. Belong to them:
training – individual help, counseling, instruction, basic therapy planning
evaluates and monitors the progress – thanks to this, it is possible to check the effectiveness of the therapy and whether it requires any corrections
therapy – using all technological possibilities to conduct full therapy with the patient, including exercise, relaxation, and self-therapy

Online rehabilitation - when does it work?

At a time when providing similar assistance in the non-basic variant is limited, online rehabilitation in the form of teleconsultations or Skype calls, WhatsApp is sometimes the only option. A patient instructed by a rehabilitator performs exercises. At the same time, it is an opportunity to share changes in health with a qualified person. This allows for the ongoing correction of the rehabilitation plan and its adaptation to the changing disease conditions of the person using the services.

This type of activity not only has a positive effect on the patient’s health but also prevents diseases resulting from changing the lifestyle to a more “closed” and sedentary. It is an effective method of working on a healthy spine or general strengthening of the body.

Online rehabilitation - limitations

Online rehabilitation is something different than traditional. The vast majority of the patient is forced to perform independent exercises or with the help of an unqualified relative. This means that the plan prepared in advance by the instructor requires changes, adjusting the specificity of exercises to the conditions. This, in turn, means that the exercises that can be performed may be less effective than those done directly with the help and supervision of a physiotherapist.

Online rehabilitation also prevents more accurate diagnoses. In the case of consultation with a new, previously unknown patient, it may be necessary, for example, to undergo a palpation examination. It is then worth going to the GP, taking the test, and signing up for consultations in a “physical” form.


CONTENT MARKETING. HOW TO USE IT IN THE REHABILITATION INDUSTRY?

Content marketing is content marketing, i.e. an activity aimed at regularly delivering attractive and quality content to gain new customers and maintain interest in the company. It is indispensable in the rehabilitation industry.

The goal of every physiotherapist or physiotherapist is to attract a client. The basis is the product or the service offered, the quality of which is to be a bargaining chip encouraging to buy. The modern consumer, however, has a wide range of options to choose from. There are offices in cities at every turn, and the pandemic has also forced a shift towards expanding online offers. Competition is growing and not sleeping, and entrepreneurs are trying to keep pace with it. This is where content marketing comes in and can change the face of any brand.

Content marketing - practically applicable

Content marketing is one of the marketing strategies based on creating unique content for a given brand. Their goal is to maintain the interest of customers who are already familiar with the brand and to convince new ones to associate with it. In this case, the brand does not focus on empty advertising. He wants to create something that will be an added value that will enable building long-term relationships with the recipient.

What is content marketing? Among others, are our industry and brand articles, podcasts, infographics, guides, videos, educational platforms, and reports. They all provide not only content that is important and interesting for a potential customer, but also delicately “smuggles” information about the brand.

Physiotherapy and rehabilitation in the world of marketing

As in every branch of business, also in the physiotherapy and rehabilitation industry, marketing is the basis, and content marketing – is an interesting solution. Contemporary times forced her to adapt to the new reality, which was, among others, difficulties in the functioning of offices. This provoked the owners or producers to take additional action, going beyond the framework of standard services.

Content marketing and the rehabilitation industry - examples

The rehabilitation and physiotherapy industry is largely based on contact with the patient. These are joint exercises or health analyses, the so-called “work with a living organism”. So how can you use content marketing in such a specific sector?

First of all, those who invest in specialized articles will benefit. The knowledge of physiotherapists is valuable, the average patient does not have it. Professional presentation of the most important problems or indication of new solutions will not only build trust in the therapist (because he shares the knowledge he has), but also help position the business in search engines. Each properly prepared content for SEO will enrich the value of the website of a given office and will allow you to reach the potential client organically.

It’s a good idea to publish a valuable video. It can show both simple exercises to do at home and present knowledge in a more comprehensive, relational way.

Pie charts or infographics, showing, for example, the possibilities of a given therapy and its effects, will also be useful. It is an interesting solution and quite rare on the Polish market.


HOW TO PREPARE A BUSINESS PLAN IN THE REHABILITATION INDUSTRY?

A business plan is a formal document that describes everything about the company. Provision of sales to ensure local organization as it includes targets for major sales: sales, expenses, issue costs.

A business plan is a benchmark for monitoring your progress and “learning after the fact” if you are performing better or worse than expected.

Business plan - who needs it?

Everyone who runs a business should have a business plan – especially when working with investors, partners, or employees.

What are the basic elements of a business plan?

Business plans will vary based on practice. They should be living documents that can be adapted as your practice evolves and the market changes.

1. Executive Summary

This is a general overview of the practice’s goals and objectives. This section should describe clearly and succinctly how the practice plans to address the patient’s health issues while remaining profitable. It also acts as a kind of structure that can be referenced when developing the rest of the business plan.

For outpatient physical therapy practice, this section should briefly summarize:

  • what niche the clinic intends to fill,
  • services that the office will provide,
  • how you intend to disseminate information about services,
  • the clinic’s growth potential,
  • competitive advantages,
  • general financing requirements

2. Objectives

What does your practice actually do? What are its goals? If your business is already up and running, it’s likely that you can define its goals and services fairly easily. But even if you are a seasoned business veteran, it can be harder to explain what you are trying to accomplish in the long run. So, in this section, it’s a good idea to start by thinking about where your business is now and where you want it to be in the future. It is also worth mentioning here the measures needed to achieve this growth.

3. Marketing

While goals and services are undeniably important, how you plan to sell your practice is just as important – if not more so. After all, services will have little impact if the target audience does not know they are being offered. Ideally, this section should be broken down into three smaller subsections.

The message you want to convey

Patients need to know everything about the company, so it’s worth considering what you want to convey with your message. The content of this section covers the strengths of the practice, the benefits of physiotherapy compared to other treatments, trends in physiotherapy and wellness services, and how patients can access services.

4. Operations

Understanding day-to-day operations – and who is responsible for what – can contribute to the success of your practice. It is worth answering the following questions:

What facilities, equipment and materials do you need on a daily basis?
What is your organizational structure?
Who is responsible for what aspects of the business?
What are the initial staffing needs?
When and how will staff be added?
How will business relationships with suppliers and suppliers be established?
How will these relationships affect day-to-day operations?
How will your business change as your business grows?
What steps will be taken to reduce costs if the company initially fails to meet expectations?

5. Finance

You cannot effectively conduct an internship without assessing your financial situation. It’s a good idea to start by identifying your start-up costs as well as whether you plan to finance them with loans, grants, or savings.

The business plan should include pricing for the construction and renovation of facilities, building leases, and the necessary equipment.

In addition, you must perform:
Balance sheet (i.e. assets, shareholders, liabilities and income to finance future growth)
Profit and loss account (i.e. expected revenues and expenses)
Statement of cash flows (i.e. cash receipts and payments for expenses)
Operating budget (i.e. detailed breakdown of income and expenditure)
Break-even analysis (i.e. projection of revenues required to cover fixed and variable costs)

Thanks to these points, the business plan will be clear and will help in the company’s development.